Top Reference Apps on iOS in the UK: Q4 2024 Performance Insights

In the fourth quarter of 2024, the performance of leading reference apps on iOS in the United Kingdom demonstrated varied trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, provides key insights into app performance.

Ancestry: Family History & DNA saw fluctuations in its weekly revenue, peaking at around $44K in late November. Downloads declined throughout the quarter, starting from 5.5K and dropping to 2K before rising to 4.5K in late December. Weekly active users showed a steady increase, reaching over 94K in late November before a slight decline to 80K by the end of December.

Translate Now - AI Translator experienced stable weekly revenue, with a notable peak at $13.7K during the week of December 23. Downloads were consistent, with a noticeable rise to 9.7K at the beginning of December. Active users increased steadily, reaching 12K by the end of the quarter.

Hallow: Prayer & Meditation showed significant revenue spikes, notably reaching $14.2K in the final week of December. Downloads varied, with a high of 3.5K in mid-October, dropping to 1.3K by late December. Active users peaked at 32K in late November before settling at around 28K at year-end.

Pocket Sergeant - Police Guide maintained a steady revenue stream, peaking at $6.7K in late November. Downloads were minimal, staying below 200 throughout the quarter.

Night Sky experienced a remarkable surge in downloads, culminating in over 22K at the year's end. Revenue peaked at $9.9K in late October, with active users rising to nearly 38K by December 30.

These trends reflect the diverse engagement and monetization strategies of reference apps in the UK market. For more detailed insights and data, visit Sensor Tower.